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The NSPCC needs to deliver the biggest impact it can, but our limited resources are only a fraction of the government and voluntary sectors budget for children.
So all of our service, advice, support, campaigning and education activities are driven by these four principles.

focus on areas in which we can make the biggest difference

prioritise the children who are most at risk

learn what works best for them create leverage for change.

When we have an idea we think will reduce harm to children, we test it. We measure it carefully to ensure that it works. If it does we tell others, in order to make sure that these new ideas and services are taken up by them to help other children.

The NSPCC's local services will concentrate on seven important issues and groups of children most at risk:

those who experience neglect physical abuse in high-risk families (those families with violent adults, alcohol and drug abuse and mental health issues
those who experience sexual abuse
children under the age of one
disabled children
children from certain black and minority ethnic (BME) communities
looked after children.

To help end cruelty to children in the UK we:
create and deliver the services that are most effective at protecting children
provide advice and support for adults and professionals worried about a child
work with organisations to ensure they effectively protect children and challenge those who do not campaign for changes to legislation, policy and practice in order to keep children safe.

Who to contact

Contact Name
0808 800 5000

Where to go

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